You would have seen a huge revolution in product creation since PLR burst onto the scene and became especially huge during the past few years. But what exactly is PLR?
You no doubt you've heard that phrase touted about the internet before and without boring you with a long explanation, PLR is simply Private Label Rights.
Private Label Rights is basically a piece of original work, i.e. a digital product such as a report, e-book, a transcript, an MP3 recording, video, article, etc created by an author who has given full consent for others to use his/her work for themselves.
Whoever buys or receives this PLR piece of work can then alter or re-edit the information and place their name as the creator of the product without actually writing it from scratch themselves.
Why would the creator of the PLR consent to give away full rights to their piece of work? They can usually sell their work on the front end and if it’s quality will keep people coming back for more. There is no shortage of people willing to pay for quality PLR as it's a convenient way to get products out there faster without having to do all the research and leg work of creating the product from start to finish themselves.
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DIYDI