Before purchasing PLR, check the rights you are buying, make sure your operate within the rights terms of conditions
Some may be plain PLR which means you have to respect and adhere to the wishes of the author, there are still terms and conditions attached to their body of work that must be abided by and you will usually find this tucked away within a “Rights” word document, there you will find the stipulations on what you can and cannot do with the content. In certain instances you may not be able to give it away for free or sell them on auction sites. Some PLR state that you may not be able to sell below a certain price so as to hold the products value.
With Unrestricted PLR on the other hand, you have the keys to the bank vault. These usually come with no terms or conditions which means you can do pretty much anything you want. You can sell it for whatever price you wish, on auction sites and in the exact same form as which you purchased it in, you also have the right to sell the source code, which is the raw document format the PLR came in so that others can alter and sell the product on as their own unique content.
If you want to sky rocket your earnings, it pays to alter the content and to be different. Give people a reason to buy from you rather than from the hoard others selling the same thing at a $1 per piece.
Stay Tuned!
DIYDI